1. Expireds
The first week of July should be dedicated to prospecting the 'expired listings' in your marketplace. There is no other activity that will bring a greater return on the investment of your time and energy. The agents who dominate this category of business in July will have a great finish to the year and will start 2010 off right.
2. Work on properly pricing your inventory.
Do whatever research is necessary to have a complete understanding of both future 'demand for' and future 'supply of' housing inventory in your market. Those two components of the 'Supply and Demand Curve' will be the best indicator of future pricing.
3. Understand where interest is going and explain it to every buyer.
Help each of your potential buyers make good decisions on the purchase of a home. Explain that, even though the PRICE still may be softening, the increase in mortgage rates will increase the COST of the home. When is the best time to purchase? Now...
4. Put together all four presentation manuals.
There are four appointments we must master to be considered a great REALTOR. We should
have a separate presentation manual for each one:
- Listing
- Buyer Counseling
- Price Reduction
- Presentation of 'Offer to Purchase'
You may also wish to use some software tools to track and analyze the data you collect.
We recommend these excellent tools:
Real Estate Investment Analysis Standard Edition $495.00
Evaluate your investment property with our Real Estate Investment Analysis (REIA) Standard Edition software. With its easy to learn, user-friendly interface REIA gives you detailed financial reports to show the true income potential of commercial and residential income properties.
Real Estate Investment Analysis Ultra-Lite $99.00
Evaluate your investment property with Real Estate Investment Analysis (REIA) Ultra-Lite Edition software. Use this compact release of REIA to create detailed financial reports to see the true income potential of small commercial and residential income properties.
1031 Exchange Analysis $195.00
The Exchangor helps you produce a thorough analysis of a potential Section 1031 tax-deferred exchange. Evaluate exchange transactions with as many as four properties being relinquished and up to four being acquired.
e-course: Understanding Real Estate Investments $29.00
In objective, straightforward terminology the course introduces you to the financial realities of property investment, from simple topics like cash flow, compound interest and mortgage costs to advanced concepts like tax sheltering, the time value of money, internal rate of return and financial statement analysis.
Personal Financial Statement $79.00
This powerful, full-color, Excel-based point-and-click template lets you easily enter and describe your assets and liabilities, and then print a professionally formatted, easy-to-read statement of up to 16 pages in length that will impress any lender and help secure the loan you want.
On Schedule $395.00
Designed for professional commercial real estate developers involved in multi-phased subdivision or condominium projects, this development planning software helps you produce accurate, month-by-month plans for drawing, using and repaying development loans.
Commercial Industrial Development $325.00
Create a professional pro forma for any commercial real estate development project. The program's user-friendly, flexible interface allows you to customize the method of land financing, nature of development loan, and estimated rental income or required capitalization rate for easy comparison of multiple scenarios.